Let’s hear it for the dads. We got a lot of buzz from our Mother’s Day “moms group” study, so today we’re announcing our list of the most active and influential dad-related groups. This year’s list focuses on groups involved with one of the most traditional Father’s Day activities – the backyard barbecue. The Top 10 list ranks BBQ groups who are among the most engaged within their demographic target and who have the greatest potential to influence buying decisions.
Based on our proprietary Groupability Index, influence ratings take into account Groupable’s sponsorship activity data as well as activity from a variety of social media data points including Twitter, Facebook, YouTube, Klout Score, blogs, and podcasts. The index rating is calculated based upon aggregate scores in the following categories: authenticity, engagement and relevance.
Barbecues and dads go hand-in-hand on Father’s Day. The barbecue is one of the oldest cooking methods known to man. It’s a primal, social and unifying experience, and it smells good, too. Dads who are part of these groups are passionate and influential about the art and enjoyment of this activity. These are the types of groups brands like to reach. Brands can use Groupable’s ratings as a filter to find groups that will be both responsive to marketing initiatives as well as influential in spreading the word of these brand experiences.
The following are Groupable’s Top 10 list of the most socially influential dad-related BBQ groups*:
|Rank||Group Name||Groupability Index (GI)||Updates/Week||Followers||Engagement|
|1||BBQ Pit Boys||87||1.6||987||high|
|4||Hucks Hut||69||1.9||61||very high|
|6||White Trash BBQ||55||5.0||547||high|
|8||Hot Sauce Daily||53||9.3||1061||average|
|9||Grill God||51||24.4||3815||very high|
|10||Eat More Heat||50||12.5||1329||average|
*Representative data points for the GI formula
Brochin notes that a group’s collective influence and ability to spread a message can reach a much wider audience as compared to that of an individual. “It’s about knowing which groups to engage with so as to maximize word-of-mouth equity,” Brochin says. “The Groupability Index provides marketers with a single reference point that captures a group’s ultimate influence potential.”